What is Shopify?
Shopify is a prominent eCommerce platform containing everything you need or look for your eCommerce store comprehensively. This secure eCommerce software serves as a complete bundle for your eCommerce website and allows you to easily create different pages with an inbuilt online editor, sell in multiple places through the integration of local language support and customize online stores. This platform powers over 500,000 businesses in 175 countries. It is a one-stop-shop for eCommerce merchants who willing to leverage their online store. There is a myriad of reasons why Shopify is the best eCommerce platform.
Shopify provides the advanced functionality to you with a plugin/application style platform that enables you to download, install as well as customize the site. Besides the features to enhance sales and social media promotion, it also offers inventory management, accounting, and business reporting.
1. Hosted solution
If you’re just launching your online business, web hosting can be a real challenge. Hosting a shopping cart demands some level of technical support and much spare time, which is something startups are particularly short on. However, Shopify is a cloud-based setup and hosted solution where you no need to worry about servers or databases. You can access your store from anywhere with admin login details & an internet connection without any setup. The most important thing is it supports you in handling payment gateway, which makes your work easy and seamless.
2. Inbuilt Marketing Tools
Shopify includes built-in marketing tools that lower the costs of a start-up. It allows you to add the page title, Meta titles, unique URLs, Meta description, make pages visible & invisible and redirect pages whenever necessary. It also enables you to optimize the store based on your preference. Besides, it integrates into Facebook, Twitter, and Pinterest, the most famous social media platforms that pave the way to boost product promotions.
3. Commendable Technical Support
You will require some technical assistance while running an online store with an eCommerce shopping cart. Shopify ensures 24/7 technical support; hence, you can reach the customer care whenever any glitches arise. They will pick the call or direct yon on live chats.
4. Speed & Security
Speed is the crucial factor for the success of an eCommerce site as it helps to stimulate your sales. The faster your web pages load, the more your site retains the users. Shopify also offers the best service in terms of security as well as integration among the payment providers. With a built-in speed checker, it enables the users to complete payments at the nominal loading time.
5. Reduces Errors & Data Duplicity Issues
In the case of entering information in multiple fields and forms, the manual data entry includes the possibility of errors and duplications. Moreover, issues appear when the errors are not properly tracked. Shopify comes with automated solutions to simplify the data entry process and remove data duplicity.
6. Advanced Functionality
Shopify provides the advanced functionality to you with a plugin/application style platform that enables you to download, install as well as customize the site. Besides the features to enhance sales and social media promotion, it also offers inventory management, accounting, and business reporting. It also has the option to set email autoresponder integrations that can support you to automate as well as run your business on autopilot.
7. Own Payment Gateway
Maintaining an effective payment process is a vital step for the eCommerce store for getting paid by customers. Shopify deals with a variety of payment methods. Besides being integrated with plenty of payment gateways, it offers its own as well. Its payment gateway offers no transaction fees and lower credit card fees. You no need to have a merchant account to use this gateway.
